Media Sales & Strategic Partnerships
The best
opportunities
hide in
plain sight.
A media sales and strategic partnerships company connecting brands and agencies with differentiated solutions across custom audiences, live sports, cultural moments and creative. Official partner of ADLUGO and Playmaker Sports Media.
Work With Us
- Reachable Households
- 120M+
- Monthly Sports Fans
- 50M+
- Represented Platforms
- 02
- Custom Audiences
- Live Sports
- Cultural Moments
- Creative
- Programmatic Activation
- Audience Intelligence
- Premium Media
- Campaigns That Give Back
What We Bring
Four ways
into the
right audience.
Plain Sight Media helps brands show up in the moments people care about most with solutions spanning custom audiences, live sports, cultural moments and creative. Bringing together premium media, proprietary audience intelligence and high impact creative to drive meaningful engagement and outcomes.
- 01
Custom Audiences
Proprietary audience intelligence built on deterministic household data and not modelled guesswork. We build the segment around your actual buyer, then activate it programmatically across addressable channels.
- Deterministic household data
- Bespoke segment builds
- Programmatic activation & measurement
- 02
Live Sports
Sports is the last reliably live and reliably emotional channel for reaching audiences at scale. We place brands across 500+ sports publishers in front of fans identified by what they buy and right where they're already leaning in.
- Endemic sports inventory
- Sponsorship & branded content
- Tentpole and event activations
- 03
Cultural Moments
Surround the Cultural Moments audiences organise their attention and their wallets around. We identify which are genuinely impactful and relevant to your brand and customers and help make them ownable at scale.
- Moment identification & timing
- Rights and partnership structuring
- Relevance over reach
- 04
Creative
Winning attention takes more than a sprinkling of science, some data and a bit of luck. It takes creative built for the environment it runs in. ADLUGO's Creative Studio designs work that belongs where it lands, so your brand earns attention instead of interrupting it.
- Environment-native formats
- High-impact video & display
- Branded content development
Official Partners
Who we
go to market
for.
We represent a deliberately small roster of AdTech partners with differentiated offerings across Identity, Culture, Sports and Creative. Today that means two unique but complementary platforms — one built on identity and scale, one built on passion and attention. Uniquely focused on delivering the best outcomes for your brands while creating social value that lives on past the campaigns end date.Through our partner network, a portion of all campaign revenue is directed to charitable initiatives—ensuring every media dollar you spend drives both a strong ROI and a positive community impact.
An identity-driven minority and woman-owned media platform connecting brands to real people across programmatic, CTV and addressable channels. Deterministic household data underpins targeting that survives the loss of third-party cookies.
- US households reachable
- 120M+US households reachable
- Data attributes per profile
- 7,000Data attributes per profile
- Premium publishers
- 500+Premium publishers
- Proprietary Household Intelligence
- Custom Creative
- Measurement & attribution
Charity Partners
A sports-first media network built around fan attention — editorial, social and streaming environments where sports audiences and fans actually spend their time, packaged for brands that want to be part of the moment.
- Monthly sports fans
- 50M+Monthly sports fans
- Platform: CTV, OLV, DISPLAY, OOH & AUDIO
- MultiPlatform: CTV, OLV, DISPLAY, OOH & AUDIO
- Contextual sports adjacency
- EndemicContextual sports adjacency
- Live Sports
- Fandom Focused Audiences
- Local & National Activations
Charity Partners
How We Work
Fit First.
Media Second.
Our approach is selective, consultative and relationship-driven. We work closely with partners and clients to develop tailored media solutions and identify the right opportunities — creating meaningful commercial relationships that drive measurable outcomes.
Selective
We represent a deliberately small roster and take on work we believe in. Fewer partners, senior attention, and an honest answer early if we are not the right fit for what you need.
Consultative
We start with the objective, not the inventory. What is the outcome, who has to be reached, what has already failed — then we build toward it rather than pushing whatever needs to be sold this quarter.
Tailored
Solutions developed with partners and clients directly, not pulled off a rate card. The right combination of audience, environment and creative for the specific problem in front of us.
Relationship-driven
The goal is a commercial relationship that lasts, measured by outcomes we can point to. Campaigns that renew because they worked, not because a contract obliged them to.
Social Value
Every media
dollar does
two jobs.
Campaigns that perform
and give back.
Beyond commercial success, we are committed to creating social value. A portion of all campaign revenue is directed to charitable initiatives — ensuring every media dollar you spend drives both a strong return and a positive community impact.
- How it works
- A portion of all campaign revenue is directed to charitable initiatives through our partner network — built into the deal, not bolted on afterwards.
- What it costs you
- Nothing incremental. The giveback comes out of our side of the transaction, so your media budget works exactly as hard as it would otherwise.
- Why we do it
- Media budgets are among the largest discretionary line items a brand controls. Pointing a fraction of that at something useful is not a campaign — it is just the right way to run the business.
Contact
Tell us who
you need
to reach.
For brands and agencies looking for audiences that actually convert, it starts with a conversation. We're selective, so we'll tell you quickly and honestly whether we're the right fit.
- Emailhello@plainsightmedia.com
- LinkedInPlain Sight Media
- Based InUnited States