Media sales & strategic partnerships
Your
audience
was never
hidden.
Plain Sight Media is a media sales and strategic partnerships company. We curate a small set of differentiated partners across custom audiences, live sports, cultural moments and creative, and only bring one in when there's a real fit.
Official partner of ADLUGO & Playmaker Sports Media.
- US households
- 127M
- Monthly sports fans*
- 50M+
- Donated by our partners since 2024
- $250K+
*Addressable programmatic reach across Playmaker's SSP and DSP partners; varies by league, format and buy type.
- Custom Audiences
- Live Sports
- Cultural Moments
- Creative
- Programmatic Activation
- Audience Intelligence
- Curated Media
- Campaigns That Give Back
What We Bring
Four ways
into the
right audience.
Plain Sight Media helps brands show up in the moments people care about most, with solutions spanning custom audiences, live sports, cultural moments and creative. We bring together premium media, proprietary audience intelligence, programmatic activation and high-impact creative to drive meaningful engagement and outcomes.
- 01
Custom Audiences
Household-level audience intelligence built on deterministic household data, not guesswork. We build the segment around your actual buyer, then activate it across CTV, online video, display, native, audio and digital out-of-home.
- Household IQ+ across 127M US households
- Up to 7,000 attributes per household
- Activation and measurement in one plan
- 02
Live Sports
Sports is the last reliably live and reliably emotional channel for reaching audiences at scale. We place brands across 500+ sports publishers, in front of fans identified by what they buy, like tickets and jerseys, right where they're already leaning in.
- Always-on sports deals across every major league
- High-intent niches others overlook
- Tentpole and event activations
- 03
Cultural Moments
The moments audiences organize their attention around. We identify which ones are genuinely relevant to your brand and structure the partnership early enough to matter, rather than buying in once the price has run.
- Moment identification and timing
- Multicultural and in-language audiences
- Minority-owned media partners
- 04
Creative
Winning attention takes more than a sprinkling of science, some data and a bit of luck. It takes creative built for the environment it runs in. ADLUGO's in-house Creative Studio designs work that belongs where it lands, so your brand earns attention instead of interrupting it.
- Environment-native formats
- High-impact video and display
- Branded content development
Official Partners
Two partners.
Chosen on
purpose.
We work with a small set of partners, and each one earns its place. Every partner brings something agencies can't easily get elsewhere, and every one gives back.
Cookies fade. Households don't. ADLUGO's Household IQ+ builds audiences from deterministic data, not modeled guesses, across 127M US households and up to 7,000 attributes each. Pair it with ContentIQ+, and those audiences show up in content that fits them across display, video and CTV. Minority- and woman-owned, ADLUGO brings a depth in multicultural audiences that few data partners match.
- US households
- 127MUS households
- Attributes per household
- 7,000Attributes per household
- And cookieless
- ID-lessAnd cookieless
- Proprietary Household Intelligence
- Custom Creative
- Measurement & attribution
Fandom is easy to find. Buying power isn't. Playmaker's team helped scale programmatic at Rubicon Project, Nexxen and InMobi, and now runs that playbook in sports. With real purchase signals that reach the high-value consumers behind the fan base, the people with the means and intent to buy what you sell. Always-on deals cover every major league and the high-intent niches others overlook.
- Publishers
- 500+Publishers
- Monthly fans
- 50M+*Monthly fans
- Major league
- EveryMajor league
*Addressable programmatic reach across Playmaker's SSP and DSP partners; varies by league, format and buy type.
- Live Sports
- Fandom Focused Audiences
- Local & National Activations
How We Work
Fit First.
Media Second.
Eighteen years in ad tech teaches you exactly what a vendor pitch sounds like. We work the other way around: understand what you're trying to do, then bring in the right partner only when there's a real fit.
Listen
We start with your buyer, your goals and what's already in your plan.
Curate
We match you with the partner and audience that fit, and tell you plainly when nothing does.
Activate
Your way: a managed program for larger strategic campaigns, or curated deal IDs that plug in alongside your current mix.
Measure
We tie results back to the audience you actually bought, and optimize toward the outcomes you care about.
From $25k+ strategic programs to always-on deal IDs, the approach is the same.
“I curate differentiated partners, help agencies cut through vendor noise, and bring in the right solution only when there’s a real fit.”
Social Value
Campaigns
that perform
and give back.
$250K+
Donated by our partners since 2024
We chose our partners in part because they give back. Together they've donated $250k+ since 2024, and every Plain Sight Media campaign adds to it.
Playmaker’s Play It Forward
ADLUGO
Contact
Let's
talk.
Tell us what you're working on. If there's a fit, we'll show you how it comes together. If there isn't, we'll say so.